There are typically two reasons we don't have the data we need: It doesn't exist, or someone won't give it to us. Dan Siroker is trying to solve both of these problems through his work as co-founder and CEO of Optimizely, the world's leading experimentation platform for businesses.Dan is an evangelist for companies using experimentation to see how new ideas will resonate with their market. Optimizely helps companies of all sizes better understand and target their ideal customers by giving them the tools they need to easily perform experiments across websites, mobile apps, and connected devices. With this new market data, businesses can launch new products and services with greater confidence.
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