Will Your Next Product be a Hit or a Flop? This Often-Overlooked Role on the Development Team Might Make the Difference

On every project team, there should be one individual tasked with keeping their head up and out, paying attention to what other people in their niche are doing. This scout should be constantly scanning the market, the competitors, the emerging technology, the consumer trends and whatever else they can find that should shape the end product along the way.

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